Société des Bains de Mer (SBM)

Société des Bains de Mer (SBM) is a prominent company that manages luxury entertainment and hospitality businesses in Monaco, including casinos, hotels, and restaurants. Founded in the 19th century, SBM is responsible for the famous Monte Carlo Casino and the Casino de Monte-Carlo, attracting high-profile visitors worldwide. It operates as a key driver of Monaco’s tourism and economy, providing premium gaming and leisure experiences. SBM’s management ensures the preservation of Monaco’s glamorous reputation while balancing regulatory, cultural, and economic interests.