Société des Alcools

The Société des Alcools (SAQ) is a government-owned company in Quebec, Canada, responsible for retailing and distributing alcoholic beverages. It operates stores across the province, selling wine, spirits, and beer, while also regulating their sale to ensure safety and legal compliance. The SAQ's revenue supports public services and contributes to Quebec’s economy. Its role balances commercial activity with public health objectives, including responsible consumption initiatives. As a major alcohol retailer, it helps control access to alcohol while offering a wide selection of products to consumers within the province.