Soccer United Marketing

Soccer United Marketing (SUM) is the regional marketing arm affiliated with Major League Soccer (MLS) and the US Soccer Federation. It manages sponsorships, advertising, and national media rights, helping promote and grow soccer in the United States. SUM negotiates deals with brands and broadcasters to increase the sport’s visibility and revenue. Essentially, it functions as the primary organization handling the business and commercial aspects of soccer, supporting the sport's development and fan engagement across the country.