SOC (Sociocultural) Models of Driving Behavior

Sociocultural (SOC) models of driving behavior suggest that how people drive is shaped by their social and cultural environment. This includes societal norms, cultural values, peer influences, and community expectations. For example, if risky driving is common or accepted in a certain community, individuals may behave similarly. These models emphasize that driving habits are not only individual choices but are influenced by the broader social context, including rules, laws, and shared behaviors that develop within specific groups or societies. Understanding this helps in designing effective interventions to promote safer driving practices aligned with cultural norms.