so what? framework

The "So What?" framework is a communication tool used to ensure that information shared has clear relevance and impact. It prompts the speaker or writer to consider the value or significance of their message by asking, “Why does this matter?” or “What’s the takeaway?” This approach helps focus discussions or presentations on the most important points, making the information meaningful and actionable for the audience. Essentially, it encourages clarity about the purpose of the message, ensuring that the audience understands its importance and how it connects to their interests or decisions.