So So Def Recordings

So So Def Recordings is an influential American record label specializing in hip-hop and R&B music. Founded in 1993 by Jermaine Dupri in Atlanta, Georgia, it has been known for discovering and promoting prominent artists, shaping urban music trends, and producing popular chart-topping hits. The label combines creative talent with professional production, helping artists reach wider audiences and achieve commercial success. Over the years, So So Def has established itself as a significant player in the music industry, particularly within the Southern hip-hop and R&B scenes.