SnowSports Industries America

SnowSports Industries America (SIA) is a trade association representing companies involved in winter sports equipment, apparel, and retail. It serves as a central organization that supports industry growth by providing market insights, advocating for the industry, and organizing events like trade shows. SIA helps manufacturers, retailers, and other stakeholders stay connected, share knowledge, and promote winter sports such as skiing and snowboarding. Its goal is to enhance the industry’s development and ensure a vibrant winter sports community nationwide.