SMU Social Media Lab

SMU Social Media Lab is a research facility at Singapore Management University focused on understanding how social media influences society, businesses, and communication. It studies patterns, trends, and behaviors on platforms like Facebook, Twitter, and Instagram to provide insights that help organizations improve their marketing, engagement, and digital strategies. By analyzing user interactions and content, the lab aims to inform best practices and foster responsible, effective social media use. Essentially, it combines research and practical applications to navigate the rapidly evolving social media landscape.