
SMS Advertising
SMS advertising is a marketing strategy that uses text messages to communicate with customers. Businesses send promotional messages, updates, or special offers directly to a recipient's mobile phone. This form of advertising is effective due to the high open rates of text messages compared to emails. Customers usually opt in to receive these messages, which can provide them with timely information. SMS advertising is often used for time-sensitive promotions or reminders, helping businesses engage with their audience directly and efficiently while reaching them where they are most active—on their mobile devices.