Smart TV Alliance

The Smart TV Alliance is an industry group that promotes compatibility and standardization among smart TVs and their apps. Its goal is to ensure that apps and services work seamlessly across different brands and platforms, making it easier for developers to create content and for consumers to enjoy a consistent experience. By establishing common technical standards, the alliance helps reduce fragmentation in the smart TV market, fostering innovation and user convenience. Overall, it aims to create a more unified ecosystem for smart TV manufacturers, developers, and users.