Smart events

Smart events are automated actions triggered by specific conditions or activities within a system, often used in digital marketing or analytics platforms. They allow businesses to respond instantly to customer behaviors—like sending a follow-up email when a shopper abandons a cart or updating a dashboard when sales cross a certain threshold. These events streamline processes, improve customer experience, and enable real-time decision-making by automating relevant responses based on predefined rules, ensuring that actions happen promptly and accurately without manual intervention.