Small business marketing

Small business marketing involves strategies to attract and retain customers by promoting products or services. It includes activities like creating a brand presence, advertising through online platforms or local media, engaging with the community, and offering promotions. The goal is to stand out from competitors, build customer relationships, and grow sales, all within a budget that makes sense for a smaller operation. Effective marketing helps a small business increase visibility, establish trust, and generate ongoing demand, ensuring long-term success.