Sleekcraft Test

The Sleekcraft Test is a legal method used by courts to determine if a company's trademark is likely to cause confusion with another's. It evaluates factors such as the similarity of the trademarks' appearance, sound, and meaning, the similarity of the goods or services, the strength of the existing mark, and the channels through which they are marketed. The goal is to assess whether consumers might mistakenly believe the two brands are related. This helps prevent unfair competition and protect brand identity by ensuring that trademarks remain distinctive and prevent consumer confusion.