Skinner's Theory

B.F. Skinner's theory, rooted in behaviorism, emphasizes that behavior is shaped by its consequences. He proposed that positive reinforcement (rewards) encourages behavior to be repeated, while negative reinforcement (removing unpleasant stimuli) also increases behavior. Conversely, punishment discourages behavior. Skinner conducted experiments, notably with animals, to demonstrate these principles, highlighting the power of environmental factors in shaping behavior. His work suggests that by modifying rewards and consequences, we can effectively influence learning and behavior in individuals, emphasizing the scientific approach to understanding human actions.