Situational Analysis

Situational analysis is a process used by businesses or organizations to assess their current position. It involves examining internal factors (like strengths and weaknesses) and external factors (such as opportunities and threats in the market). This helps identify where the organization stands, what challenges it faces, and where it can grow. Think of it as taking a snapshot of the organization’s current environment to make informed decisions and develop effective strategies. It’s a foundational step in planning, ensuring that actions are based on an accurate understanding of both internal capabilities and external influences.