sitelink extensions

Sitelink extensions are additional links that appear below a main advertisement, guiding users to specific pages of a website directly related to their interests. For example, an online store’s ad might show sitelinks to different product categories like "Laptops," "Accessories," or "Support." They help users find relevant information quickly, increase the ad's visibility and click-through rate, and make it easier for businesses to showcase multiple offerings within a single ad. Overall, sitelink extensions improve the effectiveness of online ads by providing more targeted navigation options.