Site/Non-Site

In SEO, "Site" refers to your own website's on-page elements, such as content, structure, and keywords—essentially what can be controlled directly. "Non-Site" pertains to external factors outside your website, like backlinks (links from other sites), social media mentions, or online mentions. Improving your site's content and user experience (Site factors) and building reputable links and online presence (Non-Site factors) together influence your search engine rankings. Both aspects are important: Site optimization ensures your website is relevant and user-friendly; Non-Site efforts help establish authority and credibility externally.