SIRR (Systematic Inventive Redesign Response) theory

SIRR (Systematic Inventive Redesign Response) is a structured approach to problem-solving and innovation. It guides individuals and teams to creatively reimagine products, processes, or services by systematically exploring modifications while keeping core functions intact. Unlike random brainstorming, SIRR uses specific patterns and steps to identify opportunities for improvement or new solutions efficiently. It helps organizations think differently about their existing offerings, leading to innovative ideas that are practical, cost-effective, and aligned with their goals. Overall, SIRR promotes deliberate creativity through a methodical process.