Single Source Publishing

Single Source Publishing (SSP) is a process where content is created once and then used across multiple formats or platforms, such as print, online, or mobile, without rewriting it each time. This approach ensures consistency, saves time, and reduces errors, because updates made to the original content automatically carry over to all outputs. Think of it as having a master document that can be re-used and adapted for different needs, making content management more efficient and maintaining coherence across various channels.