Simon Sinek's Golden Circle

Simon Sinek's Golden Circle is a model that explains how successful organizations inspire action. It consists of three layers: "Why" (the core belief or purpose), "How" (the process or values that set them apart), and "What" (the products or services they offer). Sinek argues that starting with "Why"—clarifying the purpose—creates a stronger emotional connection and drives loyalty, compared to focusing only on "What" or "How." This approach helps organizations and leaders communicate authentically and motivate others by emphasizing their core beliefs before explaining what they do.