Simon's Theories on Decision Making

Herbert Simon's decision-making theories highlight that people often face complex choices with limited information and cognitive resources. Instead of optimizing every option, they use "bounded rationality," relying on satisficing—choosing an option that is good enough rather than perfect. Simon emphasizes that decisions are influenced by perceived goals, available knowledge, and mental shortcuts, which help people make timely choices in real-world situations. His work underscores that decision-making is a practical process, shaped by constraints, rather than purely logical or optimal.