Simon's satisficing

Simon’s satisficing is a decision-making idea that suggests people often settle for a choice that meets their minimum acceptable standards rather than searching for the absolute best option. Instead of exhaustively analyzing every possibility (which can be time-consuming and impractical), they aim for a solution that is “good enough” to satisfy their needs. This approach recognizes the cognitive limits and constraints people face, like limited information or time, guiding them to make reasonably effective decisions efficiently without striving for perfection.