Simon's Decision-Making Model

Simon's Decision-Making Model describes how people make choices by first recognizing a problem, then gathering information to understand it better. They develop options and evaluate them based on their goals and available resources. Often, instead of finding the perfect solution, they settle for a "satisficing" option—one that meets their minimum criteria. This model recognizes that decision-makers have limits in time, information, and mental capacity, which influence their choices. Overall, it emphasizes a realistic approach to decision-making, where individuals make the best possible decision given their constraints.