Simon's Approaches to Decision Making

Herbert Simon's approaches to decision-making describe how people choose among options. The "normative" approach suggests we should make optimal choices by thoroughly analyzing every option, aiming for the best outcome. In reality, however, we often use "bounded rationality," meaning we make good enough decisions quickly, given our limited information and time. Simon believed decision-making involves processes like identifying the problem, searching for options, and choosing based on experience and judgment. Overall, his approaches recognize both ideal decision-making and how people actually make decisions in everyday life, balancing thoroughness with practicality.