Simon R. Sinek

Simon R. Sinek is a leadership expert and author best known for his concept of "The Golden Circle," which explains why successful organizations and leaders inspire loyalty. He emphasizes that starting with "Why"—a clear sense of purpose or belief—drives motivation and engagement, leading to lasting success. His ideas suggest that great leaders and companies prioritize their core purpose before focusing on "How" they do it and "What" they offer. Sinek's work encourages individuals and organizations to discover and communicate their underlying purpose to create trust and inspire action.