Simon (Herbert Simon)

Herbert Simon was a renowned thinker known for his work in psychology, economics, and artificial intelligence. He studied how people make decisions and solve problems, highlighting that humans use shortcuts—called heuristics—because they can't process all information. Simon introduced the concept of "bounded rationality," meaning our decision-making is limited by our knowledge and cognitive abilities. His insights help explain real-world choices and have influenced fields like computer science, cognitive psychology, and management. Overall, Simon's work reveals how humans think and decide within their constraints, shaping our understanding of intelligent behavior in both humans and machines.