Signet Jewelers

Signet Jewelers is a major retailer specializing in jewelry, including rings, necklaces, and watches. It operates well-known brands like Kay Jewelers, Zales, and Jared, primarily selling diamonds and gem-stone jewelry. The company sells through physical stores across the United States, Canada, and the United Kingdom, as well as online. Signet targets a broad customer base, offering products at various price points, often focusing on engagement and wedding rings. As a leading jewelry retailer, it provides financing options and emphasizes customer service, aiming to make jewelry shopping accessible and convenient.