Sign systems theory

Sign systems theory views communication as a structured system of signs—such as words, images, or symbols—that convey meaning within a specific context. It emphasizes how signs are interconnected and interpreted based on shared cultural rules and conventions. This theory analyzes how meaning is created, transmitted, and understood through these signs, highlighting the importance of context, audience, and the relationships among signs themselves. Essentially, it explores how signs function together as a system to facilitate understanding and meaning-making in various forms of communication.