SIA (SnowSports Industries America)

SnowSports Industries America (SIA) is a trade organization that represents the winter sports industry, including manufacturers, retailers, and other businesses involved in snowboarding, skiing, and related sports. Its role is to promote industry growth, support innovation, and provide market research, education, and networking opportunities for its members. SIA also organizes major industry events such as trade shows, helping companies connect with suppliers, retailers, and consumers. Essentially, it serves as a collective voice and resource for the snow sports community, fostering development and ensuring the industry’s continued success.