Shrinkflation

Shrinkflation occurs when companies reduce the size or quantity of a product while maintaining its original price. This subtle change means consumers pay the same amount but receive less, effectively decreasing the product’s value. It's a strategy used by manufacturers to manage rising costs without explicitly raising prices, which might be more noticeable to customers. For example, a chocolate bar might shrink from 100 grams to 90 grams, or a packet of chips might contain fewer chips than before. While it often goes unnoticed initially, it results in consumers getting less for their money over time.