short-form video

Short-form video refers to brief video content typically lasting a few seconds to a few minutes, designed to quickly engage viewers. Popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, these videos often focus on entertainment, education, or storytelling, utilizing fast-paced editing, trending sounds, and creative visuals. They are optimized for easy sharing and mobile consumption, making them highly accessible and effective for capturing attention in a crowded digital landscape. This format allows creators to deliver impactful messages efficiently and users to consume content conveniently on their smartphones.