Shopping Behavior Theory

Shopping Behavior Theory explores the reasons and thought processes behind why consumers make purchasing decisions. It considers factors such as personal preferences, emotions, social influences, and marketing strategies that shape how and why people choose certain products. The theory aims to understand the steps consumers take—from recognizing a need to evaluating options and making a final choice—helping businesses develop better marketing and customer experience strategies. Essentially, it explains the complex, often subconscious, factors that influence what people buy and how they shop.