shopping behavior

Shopping behavior refers to the patterns and decisions people make when purchasing goods or services. It is influenced by factors like personal preferences, budgets, cultural background, and social influences. Consumers may shop impulsively or plan ahead, comparing options and prices to maximize value. Understanding shopping behavior helps businesses tailor their marketing, products, and store experiences to meet customer needs and encourage purchases. It involves analyzing how consumers gather information, evaluate choices, and make final decisions during their shopping journey.