Shopping Actions

Shopping Actions is a program by Google that allows customers to buy products directly through Google Search, Google Assistant, or YouTube. When a customer searches for a product, they can see options from various retailers, and if they choose to purchase, the transaction is processed through Google’s platform. This helps retailers offer a seamless shopping experience, making it easy for customers to find and buy products without visiting separate store websites. Retailers pay Google a fee for these sales, similar to advertising costs, and benefit from increased exposure and convenience for shoppers.