Shopper Research

Shopper research involves studying how consumers behave when they browse, select, and purchase products. It aims to understand their motivations, preferences, and decision-making processes in a retail environment. This research helps businesses identify what attracts shoppers, what factors influence their choices, and how store layouts or product displays can be optimized. By understanding shopper behavior, companies can improve the shopping experience, increase sales, and better meet customer needs. Essentially, it’s about gaining insights into the customer’s journey inside a store to make smarter business decisions.