Shlomo Benartzi

Shlomo Benartzi is a behavioral economist renowned for his research on helping people make better financial decisions. He focuses on understanding why individuals often struggle with saving and investing and develops strategies to improve these behaviors. One of his notable contributions is the concept of "nudging," which involves designing choices that encourage better financial habits without restricting options. His work has influenced retirement plan designs worldwide, aiming to increase savings rates and financial security for everyday people.