Sheth & Kothari (2016 report)

The Sheth & Kothari (2016) report explores how businesses can better connect with consumers by understanding their behaviors and preferences. It emphasizes the importance of personalization, authenticity, and ethical practices in marketing strategies. The report suggests that companies should use data-driven insights to create meaningful experiences, foster trust, and build long-term relationships with customers. Overall, it highlights the evolving landscape of consumer engagement and advises organizations to adapt thoughtfully to maintain relevance and loyalty in a competitive environment.