Shadow Campaign

A shadow campaign refers to behind-the-scenes efforts by individuals or groups to influence public opinion, political outcomes, or policy decisions without formal acknowledgment or transparency. These campaigns often involve coordinated activities such as funding, media manipulation, or strategic messaging designed to sway perceptions or votes subtly. While not officially part of public campaigns or advertising, they can significantly impact the political landscape, raising concerns about transparency and fairness. Essentially, shadow campaigns operate covertly to shape public discourse and decisions, often blurring the line between legitimate advocacy and manipulation.