Shōko Chūō Kikan (Japan External Trade Organization)

The Japan External Trade Organization (JETRO), or Shōko Chūō Kikan, is a government-affiliated organization that promotes Japanese businesses internationally. Its role is to support Japanese companies entering foreign markets by providing market research, business matchmaking, and consulting services. JETRO also encourages foreign companies to invest in Japan, fostering international economic collaboration. It acts as a bridge, helping Japanese firms expand globally and attracting foreign investment, ultimately aiming to boost Japan’s economic growth through strengthened international trade relations.