Sesame Street's Financial Literacy initiatives

Sesame Street's Financial Literacy initiatives aim to introduce young children and their families to basic money concepts, such as saving, spending, and earning, through engaging television content, digital media, and community programs. By integrating these lessons into familiar characters and stories, the initiative seeks to foster early understanding of financial responsibility and decision-making in an accessible and age-appropriate manner. This approach helps children develop foundational skills that can support responsible financial behavior as they grow.