servitization maturity model

The servitization maturity model describes how companies evolve from purely selling products to offering integrated services that add value. It outlines stages ranging from basic product sales, through providing support and maintenance, to offering comprehensive, solution-oriented services and long-term partnerships. As companies progress, they develop deeper customer relationships, leverage technology, and innovate their offerings. This model helps organizations understand their current level of service integration and identify steps to enhance customer value and differentiate themselves in the market.