Service System Innovation

Service System Innovation refers to the development of new or improved ways to deliver services that enhance customer experiences and create value. It involves rethinking how people, technology, and processes work together in service delivery. For example, it could mean using digital tools to streamline booking processes or redesigning customer interactions to be more efficient and enjoyable. Essentially, it’s about innovating the entire system that supports a service, making it better suited to meet changing needs and expectations of customers, which is critical in today's fast-evolving marketplace.