Service Research Association

The Service Research Association is a professional organization dedicated to studying and improving the way services are designed, delivered, and experienced. It brings together academics, industry experts, and practitioners to share knowledge, develop best practices, and advance understanding of service management across various fields such as healthcare, hospitality, and finance. Its goal is to foster innovation, efficiency, and customer satisfaction by promoting research and collaboration in service-related topics. Essentially, it helps improve the quality and effectiveness of services that people and organizations rely on daily.