service mark

A service mark is a type of trademark that identifies and distinguishes the source of a service rather than a product. It allows a business to protect its brand reputation for services like consulting, legal advice, or cleaning, preventing others from using similar marks that could confuse customers. For example, a unique logo or name associated with a cleaning service brand would be protected as a service mark. This helps consumers recognize the trusted provider and ensures the business maintains its exclusive right to use that mark in connection with its services.