Service Innovation Theory

Service Innovation Theory explores how businesses create new or improved services to better meet customer needs and stay competitive. It emphasizes the importance of developing creative ideas, applying new technologies, and redesigning processes to deliver more value, efficiency, or experiences. This approach encourages organizations to think beyond traditional offerings, adapt to changing market demands, and foster continuous improvement. Ultimately, it helps businesses differentiate themselves and build stronger customer relationships by innovating their service delivery in meaningful and strategic ways.