Service-Dominant provider

The Service-Dominant (S-D) view is a perspective in business and economics that emphasizes the importance of services and relationships over traditional goods and products. In this model, value is created collaboratively between providers and customers through interactions and experiences, rather than just through the exchange of tangible goods. Essentially, it highlights that businesses should focus on delivering value through services, fostering customer engagement, and building long-term relationships, rather than simply selling products. This approach recognizes that customers play an active role in co-creating value with providers.