Service-Dominant Logic: Premises, Perspectives, Possibilities

Service-Dominant Logic is a way of thinking about how businesses create value. Instead of just selling products, companies focus on providing services and experiences that meet customer needs. Its core ideas include that value is co-created through interactions between businesses and customers, and that intangible resources like skills and relationships are key. The premises emphasize collaboration and shared benefits, while perspectives encourage viewing everything as a service. This approach opens possibilities for more personalized, adaptable, and meaningful exchanges, ultimately fostering long-term relationships rather than just one-time transactions.