SEO Strategy

SEO strategy, or Search Engine Optimization strategy, is a marketing approach focused on improving a website's visibility on search engines like Google. By enhancing the quality of content, optimizing website structure, and acquiring relevant backlinks, businesses can rank higher in search results. This increased visibility drives more organic traffic to the site, attracting potential customers looking for products or services. Ultimately, an effective SEO strategy aligns with overall marketing goals, helping brands reach their target audience, increase engagement, and boost conversions without relying heavily on paid advertising.