SEO in Content Marketing

SEO, or Search Engine Optimization, in content marketing involves optimizing your online content so that it ranks higher in search engine results. This means using relevant keywords, creating valuable content, and ensuring your website is user-friendly. The goal is to attract more visitors by making it easier for search engines like Google to understand and recommend your content. By aligning your content with what people are searching for, you increase visibility and engagement, ultimately driving more traffic to your site and enhancing your brand’s presence online.