Sensory Media

Sensory media refers to types of media that engage one or more of our senses—such as sight, sound, touch, taste, or smell—to create immersive and engaging experiences. Common examples include virtual reality (VR), augmented reality (AR), interactive installations, and multisensory advertising. By stimulating multiple senses simultaneously, sensory media can heighten emotional responses, improve understanding, and make content more memorable. It is used in entertainment, training, marketing, and therapy to create more dynamic and effective interactions between the audience and the content.